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Social Media Fundraising

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In Nonprofit Fundraising

Exploring Peer-to-Peer Fundraising

8 Mins Read

Imagine this startling scenario: In the year 2022, across Canada individuals leveraged their diverse networks and collectively amassed over one hundred seventy-three million dollars through peer-to-peer fundraising campaigns for charitable causes, showcasing the considerable clout of this grassroots approach to philanthropy. This astronomical figure underscored the escalating influence of individuals uniting to champion passions close to their hearts. Known also as person-to-person fundraising or P2P fundraising for short, this vibrant crowdsourced strategy involves mobilizing donations…

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In Fundraisers

Harnessing the Power of Social Media for Frontline Fundraising

8 Mins Read

Social media has undeniably transformed modern society, allowing frontline fundraisers to capitalize on this connectivity. Skillfully crafted online campaigns spread awareness far and wide, spurring interaction from prospective patrons and amplifying charitable gifts. Whether a grassroots effort, academic institution, or community group, any frontline mission can mobilize social platforms for financial support. Varied in tone and perspective, personal testimonials alongside data-driven stats bolster passion for the cause within a diverse digital citizenry. Uniquely gifted storytellers…

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