Maintaining relationships with major donors is essential for any nonprofit organization. After all, major donors are the lifeblood of any nonprofit, as they provide the resources necessary to continue operations and fund important initiatives.
However, it can be difficult to stay in touch with major donors, especially if the relationship has gone stale. Fortunately, there are a few steps that can be taken to re-engage major donors and rekindle the relationship. In this blog post, we’ll discuss how to re-engage major donors and keep the relationship strong.

Establishing a Connection

The first step to re-engaging major donors is to establish a connection. This means reaching out to the donor and introducing yourself, or reintroducing yourself if the donor is already familiar with your organization. It’s important to be friendly and make the donor feel comfortable. You can do this by asking how they’ve been and what they’ve been up to. This will help to create a sense of familiarity and make the donor feel like they’re part of the organization.

A casual approach can be effective in establishing a connection, as it shows that you are open to having a dialogue and that you are interested in hearing their thoughts and opinions. It is important to be mindful of the language you use and to make sure that your message is clear and concise. Make sure to also thank them for their past support and let them know how much their contributions have meant to your organization.

Showing Appreciation

It’s also important to show appreciation for the donor’s generosity. Major donors are often busy and may not have the time to stay in touch with your organization. Therefore, it’s important to show your appreciation for their support and let them know that their donations are making a difference. You can do this by sending a thank-you note or a small gift. This will let the donor know that you value their contributions and are grateful
for their help.

Additionally, be sure to keep the donor informed about any progress made with their contribution. This will allow them to feel like their contribution was worth the effort and make them more likely to donate again in the future.
Donors don’t want to feel like they’re being pressured into giving, so make sure that your messages are friendly and relaxed.
Finally, be sure to keep the lines of communication open and respond to any questions or concerns they may have. This will help foster trust and create a lasting relationship with the donor.

Staying in Touch

Once you’ve established a connection and shown your appreciation, it’s important to stay in touch with the donor. This means sending regular updates about the progress of your organization and any upcoming events or initiatives. This will help keep the donor engaged and interested in your organization. You can also send personal notes or emails to the donor, letting them know that you are thinking of them and value their support.

It’s important to remember that relationships are at the core of successful fundraising. Staying in touch with major donors is the key to rekindling relationships and ensuring their continued support. Here are a few tips for staying in touch with major donors:

Make sure you’re providing regular updates about your organization’s progress. Major donors want to know how their money is making an impact and how their support is making a difference. So, make sure you’re keeping them in the loop with regular emails, newsletters, and updates.

Send personalized messages to your major donors. Showing that you care and that you’re interested in their lives and interests will go a long way in re-engaging them.
Find ways to make your major donors feel valued. Invite them to special events or even recognize their contributions publicly.

Offering Opportunities

Finally, it’s important to offer the donor the opportunity to get more involved with your organization. This could include inviting them to events, asking them to join the board of directors, or offering them the opportunity to volunteer their time. This will show the donor that you value their expertise and are willing to give them the chance to make a difference.

Whatever the opportunity, it should be tailored to their interests and needs. Showing major donors that their opinion matters and that their involvement is valued can help rekindle the relationship. A warm, inviting approach can help foster a sense of connection and trust. Ultimately, rekindling relationships with major donors is all about showing them that their contribution is valued and appreciated. By offering them opportunities to get involved and taking a friendly approach, organizations can ensure that major donors remain engaged and motivated to contribute.


Re-engaging major donors can be a difficult process, but it is essential for any nonprofit organization. By establishing a connection, showing appreciation, staying in touch, and offering opportunities, you can rekindle the relationship with major donors and ensure that they remain engaged with your organization. With the right approach, you can ensure that major donors remain an important part of your nonprofit’s success.

How Werbylo Can Help?

There are donors out there who would donate once to a charity but then forget to donate again. This has caused a lot of donations breaking up with charities. Werbylo is a free donation and charity app that offers a recurring donation process. Donors can choose to donate on a monthly or a weekly basis to a charity if the charity uses Werbylo’s donation platform. Sign Up with us today to know more.

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