It does not matter how big your non-profit organization is, you must work hard for the year-end fundraising. 2020 is about to end and this is the most important time for year-end fundraising. According to research, almost 33% of charity is done in December. Therefore, there is no doubt that year-end fundraising is a big opportunity. But, if you want to utilize this opportunity, your organization will have to work hard. You will have to attract donors as much as possible.
Nobody made a greater mistake than he who did nothing because he could only do a little.Edmund Burke
However, attracting donors for conducting a successful charity program is not as easy as it sounds. You will have to work hard to achieve a fruitful outcome. It is quite evident that almost all marketers or fundraisers spend a lot of time to come up with innovative ideas for year-end fundraising. But, in the end, they do the same thing that they generally did in the previous year. Fortunately, there are ways through which you can make positive changes in your strategies, and ultimately, you will be able to boost the year-end fundraising. So, have a look at the following points to know more about it.
Effective Ways To Boost Year-End Fundraising
Fundraising is a great way to raise a good amount of money for non-profit organizations. It is mostly done online and there are several things such as fundraising websites, donation management systems, and many more that you need to conduct a successful fundraising program. However, you need to know the ways through which you can make your year-end fundraising program successful. We at Werbylo understand this very well and this is why we have highlighted some important ways below:
Don’t Hesitate To Write An Attractive Year-End Fundraising Email
Well, you will have to let the donors know about the reasons behind your fundraising campaign. Email is one of the best ways through which you can do this. The donors have the right to know everything before donating a single penny to your organization. Therefore, your email could be long as you will have to explain everything so that hesitation does not titillate the mind of the donors. Most people give preference to shorter emails but, in such a situation, a long email is completely fine.
In addition to this, you will have to understand how much information you should add to the email in order to develop a strong sense of trust. The donors or investors should know that they are making the right decision while making the donation to your organization. In short, it can be said that it will take time to go through the entire long email for the donors. But, if you put the right explanation in the email, it will make everything transparent. Ultimately, you will be able to achieve fruitful outcomes.
Never Forget To Add Phone Number Field To The Custom Donation Form
First of all, you will have to provide a custom donation form to get the details of the donors. But, it is not an innovative strategy as everyone does this. What we are going to tell you is to make certain changes to the custom donation form. However, adding too many fields to the custom donation form will be considered a bad idea. Most donors hesitate to share their personal information on fundraising donation sites. Therefore, you will have to keep it as short as possible. But, you should not forget to add the phone number field to the custom donation form. Thus, you will be able to send a thank-you voicemail to the donors. This small gesture will really make a solid impression upon the investors or donors.
According to research, you will get a 45% better result if you send thank-you cards or thank-you voicemail to the donors. You can even call them directly to give thanks but, it will be difficult as well as time-consuming to call individual donors. However, when it comes to adding a phone number to the custom donation form, you will have to make it optional. Most donors do not want to share their contact numbers and therefore, if you make this field compulsory, you might not get a good amount of donations for your fundraising campaign. In such a case, you will have to make it optional.
The optional field will not hamper the fundraising campaign. But, according to research, a compulsory phone number field can reduce the donations by 43%. Now, after getting the phone number, you should make a thank you call. However, the entire matter depends upon the size of your organization. If it is too big, it might be impossible for you. In such a case, you can send them to thank you voicemails.
Run Different Campaigns To Ask For Donations
Asking for donations can be difficult if you don’t follow the right strategies. We at Werbylo can understand that situation becomes complicated during the year-end fundraising campaign. But, you will have to take things strategically and calmly. You cannot directly ask for donations. People who have not made any donation before will not donate a single penny to your organization in such a situation. You can run various campaigns on crowdfunding websites for charity such as email sign-ups, online courses, free downloads, quizzes, and many more. On the final confirmation page, you can add your instant donation page.
Well, we are suggesting you to transform the confirmation page into an instant donation page. So, whenever someone downloads an eBook or enables the email service, they will get the instant donation form on the thank you page or the confirmation page. It is an impressive way to ask for donations. It also increases the chance of getting donations from new donors. According to research, when you ask for donations through content, the number of clicks is increased by 200% and the conversion rate will be increased by 2%. It is really an impressive statistic and therefore, you must run different campaigns through which you can ask for donations.
Don’t Use Too Many Videos To Ask For Donations For The Year-End Fundraising Program
Most fundraisers want to use videos for the fundraising appeal. But, you might be surprised to know that this is not considered an effective way in such a situation. At least, you can use videos directly for the year-end fundraising program. Instead of using videos, you can use long text messages. You will have to explain everything in order to attract donors. You should inform the donors about the reasons behind your fundraising campaign. According to research, it can increase donations by 500%.
You can always use videos but, you should not use them for asking for donations. Well, you can use attractive as well as informative videos to show the value of your organizations. You can send the videos to potential donors through email. Then, you can ask for donations. However, you will have to maintain one or two weeks of gap before asking for donations for the year-end fundraising campaign.
Offer Recurring Donation Option To Your Potential Donors
This is one of the best ways to boost year-end fundraising. Yes, you have heard it right. Recurring donors are more valuable than one-time donors. The recurring donor can play an impactful role in the process of generating revenue for the year-end fundraising campaign. You will receive donations every year through recurring payment modes. So, how it works?
- Donors will land on the donation page
- After that, they will put their card information on the payment page
- Finally, after clicking the submit button, a pop up will appear asking them to upgrade the gift to recurring payment mode.
According to research, this model can increase the donation by 65%. You might be surprised to know that it will not affect the conversion rate.
Choose The Best Platform To Raise Money
Choosing the best platform to raise money is very important. If you cannot make the foundation strong, you will not be able to get the desired results. Considering the present situation, you will get various fundraising websites. Unfortunately, those fundraising sites are not capable of giving you the ultimate result. But, we at Werbylo work in a different manner. We rise by lifting others and this is what makes us different from other money fundraising sites. Some of the key features of Werbylo are as follows:
Build Your Own Custom Campaigns
Well, we at Werbylo allow the fundraisers to create their own custom campaign programs. They can get the deposits in the next business day. The best part is that they will be able to track every single penny.
Get More Donors
Well, Werbylo promotes online fundraising and therefore, you will not have a problem to get a good number of donors. You will not have to invest a single penny to attract more donors. There are no hidden expenses and no contractual agreements. Everything works in the most transparent way.
By now, you have probably understood the best ways through which you can boost year-end fundraising. So, what are you waiting for? Visit Werbylo and start your year-end fundraising campaign today.