Giving Tuesday is one of the most popular global movement. Fundraising is always considered a generous movement. With the advancement of technology, we have become technology connected but mentally disconnected. Therefore, such a generous movement allows people to get connected with each other and do something for their community. However, when it comes to fundraising or charity, we must talk about Giving Tuesday which is a very popular global movement. It indicates majesty, generosity, nobility, magnificence, and greatness. Giving Tuesday allows the organizations and their people to transform the communities in a positive way.
According to research, non-profit organizations across the globe participated in Giving Tuesday, a generous fundraising campaign last year. You might be surprised to know that they raised almost $511 million. Well, we are talking about online donations. But, if we combine the offline as well as online donations, the figure becomes $1.97 billion. It is really an impressive figure. Moreover, it is also a mighty gesture showed by the people across the globe. The number of the potential donor is remarkably increased during the Giving Tuesday campaign.
Alone we can do so little; together we can do so much Helen Keller
Another interesting fact is that donors on this particular day get more engaged in this fundraising campaign than the donors or investors on the other days of the year. Well, there are several interesting points inextricably associated with Giving Tuesday.
If you are a fundraiser or generating revenue for non-profit organizations, you must go through the following points:
- Getting new donors for the fundraising campaign is always considered a matter of concern. But, you might be surprised to know that the scenario gets changed on Giving Tuesday. The non-profit organizations get more donors on this particular day than the other days of the year.
- If you want to boost your fundraising campaign, you will have to increase the number of recurring donors. As a matter of fact, most donors who make donations on this particular day become a recurring donor. If we compare the conversion rate with other days, you will find an impressive result. More than 60% of donors become a recurring donor on this particular day.
- If we talk about the return donors, you will find some interesting results. These donors who make a donation on this particular day will return to make another donation within 214 days. Well, as per the donor tracking, return donors that generally make donations on the other days return after 300 or 310 days.
- Almost 15% of donors that make donations on this particular day make another donation before the upcoming Giving Tuesday. Ultimately, the opportunity of getting more donations gets enhanced.
- Fundraisers always look for the best peer to peer fundraising platforms. But, you might be surprised to know that people make donations on this day become peer-to-peer fundraisers more frequently.
Well, Giving Tuesday is a very generous movement. People across the globe join this movement to bring a positive change in the world. The United Nations Foundations and the teams of 92nd Street Y created this in 2012. It is a kind of philanthropic response to cyber Monday and Black Friday. On these days, consumerism is at its best, and therefore, Giving Tuesday is introduced in order to bring the balance. However, after the introduction of this special philanthropic response, people across the globe supported this very well. It has gained huge popularity on social media as well. Every year, it has set a new record.
Why Non-Profit Organization Should Participate In Giving Tuesday?
As we have said that Giving Tuesdays is a kind of philanthropic response and every year, it is setting new records. Therefore, if you want to generate revenue for any non-profit organization, you should not miss this particular day. We have added certain reasons why non-profit organizations should participate in Giving Tuesday. So, don’t miss to go through the following points:
Tremendous Marketing Opportunity
Giving Tuesday can bring tremendous marketing opportunity for your non-profit organization. It does not matter how big your organization is, you must participate in this event. Even, if you are new to this, you should not hesitate. This particular day can help your organization to acquire more new donors. Yes, you have heard it right. According to a survey, organizations get 4x more new donors on this particular day than the other days of the year. People across the globe participate in this event.
It will be very difficult on other days to get donations from new donors. But, if we talk about this particular day, you will not have such a problem. However, you will have to explain the real cause of your fundraising campaign. If you want to grab this marketing opportunity more effectively, you should not wait for this day. You will have to promote this #GivingTuesday in advance.
Donors Are Holding The Giving Spirit– Giving Tuesday
Well, the best part of giving Tuesday is that you will be able to generate revenue for your non-profit organization very easily. Yes, you have heard it right. The donors or investors hold a kind of giving spirit that infuses their minds with generosity and greatness. People have become ready to donate. Even, socially conscious people who do not donate throughout the year choose this day to make donations. Last year, non-profit organizations across the globe successfully raised almost $2 billion. Well, it is the combination of online as well as offline donations. So, if your non-profit organization is struggling to generate revenue, this day will be perfect for you. However, the members of your organization will have to work hard for the advertisement and promotion.
Increase The Value Of Your Organization
Another interesting aspect of Giving Tuesday is that it actually increases the value of your organization. If your non-profit organization is promoting this particular day, you will be probably using the #GivingTuesday. So, when people will look for this hashtag on social media, they will come to know about your organization. As a result, the popularity and value of your organization will be increased. Moreover, people who make donations on this particular day will share their kind gesture on social media. People in his or her personal network or the followers on the social networking site will take a look at those posts. Thus, they will be able to know more about your organization. People across the globe participate in this event and therefore, your organization might get international recognition. In such a case, generating revenue for the organization will become easier.
Develop A Sense Of Trust
Well, all the organizations using the #GivingTuesday banner cannot be trusted or legitimate charity. Fortunately, donors or investors have already realized this. As a result, small organizations are facing difficulties to develop a sense of trust in this oversaturated market.
However, if your organization is facing such a problem, you will not have to worry. Every state has its own Giving Tuesday website. If your organization is legitimate, you will have to enlist your name on that website. Donors across the globe check those lists before donating a single penny to your organization. If they find the name of your organization, it will definitely build a strong sense of trust. You will be able to get a good amount of donations.
Get The Details Of The Donor– Giving Tuesday
Well, it is very important to get the details of the donors or the investors for any organization. Getting donations from former donors is not a complicated task. But, on Giving Tuesday, you will be able to get donations from new donors. After making donations, they will no longer be called ‘first-timers’. Therefore, you should get the details of the donors in order to send them a thank you card. It will actually elevate your fundraising campaign to the next level. However, in such a case, you will need non-profit donation software. With the help of this, you can track the donations and you will also be able to get the details of the donors such as name, address, and phone number. You can keep the phone number field optional. It will actually increase the donations by 40%.
Increase The Number Of Recurring Donor
Well, increasing the number of the recurring donor is always a challenging task. But, on this day, you will be able to enhance the number of the recurring donor. Yes, according to research, most donors make donations on this day become a recurring donor. In such a case, they will be able to make donations every year using the recurring payment methods. It will be really helpful for non-profit organizations.
Best Fundraising Platform
Choosing the best fundraising platform is also important. Therefore, we will suggest you to go with Werbylo. We at Werbylo believe that we rise by lifting others. We maintain the ultimate transparency in our website and therefore, you will always get fruitful outcomes. You will be able to create your own customized fundraising campaign. In addition to this, you will be able to get more donors. There are no hidden fees and complicated terms and conditions. You will have to pay a small fee.
By now, you have probably understood everything about Giving Tuesday. So, start your fundraising campaign today.