grassroots movements


Peer-to-peer fundraising, also referred to as person-to-person fundraising or social fundraising, is an impactful strategy for securing support where enthusiastic backers leverage their interpersonal networks to garner donations for an important cause. In this fundraising model, supporters become proactive participants in the process, crafting personal campaign pages and motivating friends, family, and colleagues to contribute financially. The true power lies in the strength of individual relationships, as these volunteer fundraisers essentially serve as spokespeople for…