In the fast-paced, ever evolving realm of digital fundraising, Canadian nonprofits find themselves navigating uncharted waters where impact surpasses funds raised as the benchmark of success. As we plunge into this virtual domain, comprehending the value of outcomes becomes critical for these organizations. The Importance of Impact Metrics in Online Campaigns Web-based appeals act as lifelines for Canadian charities, allowing broader engagement and amplification of their mission. Here, accomplishment extends beyond monetary gifts to encompass…