Nonprofits work tirelessly to bring in donors of all abilities, but major benefactors—those who give notably substantial gifts—can significantly impact an organization’s fiscal well-being. Research reveals that over 88% of all contributions originate from just 12% of patrons. Hence, major donor assessment is crucial. Here are the reasons for and how to focus on this pivotal process. The Value of Major Benefactors Major benefactors account for the bulk of contributed income, rendering their discovery and…