Gen Z presents nonprofits with both challenges and opportunities in engagement. Their digital immersion and focus on justice issues demands innovative strategies. However, with care and understanding, Generation Z’s passion can be channeled for good. This article explores three pivotal methods for authentically connecting with Gen Z. To begin, forego stale outreach in favor of dynamic online communities. Platforms like TikTok offer a direct line to Gen Z consciousness. Craft messaging emphasizing your mission’s relevance…