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Nonprofits work tirelessly to bring in donors of all abilities, but major benefactors—those who give notably substantial gifts—can significantly impact an organization’s fiscal well-being. Research reveals that over 88% of all contributions originate from just 12% of patrons. Hence, major donor assessment is crucial. Here are the reasons for and how to focus on this pivotal process. The Value of Major Benefactors Major benefactors account for the bulk of contributed income, rendering their discovery and…

Consider a small grassroots organization based in rural Africa with a goal of providing communities access to clean drinking water. For years their dedicated efforts made little headway constrained by limited funding. Then they learned about an innovative approach—online fundraising platforms. A campaign on one such site allowed connection with donors worldwide, far surpassing previous results. In a short time, multiple water wells were constructed, changing lives. Their story shows the potential for transformation through…

In the ever-changing landscape of nonprofit organizations, the role of donor databases cannot be overstated. Donors play a pivotal role in driving impactful social change by supporting crucial initiatives with their generous contributions, yet managing these valuable relationships poses a complex challenge. This is where the true significance of donor databases comes to the fore. Nonprofit organizations rely upon donor databases as the backbone supporting their vital operations, serving as a centralized hub housing and…

Nonprofit organizations play a crucial role in addressing societal issues, whether providing aid to at-risk populations, advocating for important causes, or cultivating positive change. Cloud-based management software that enables nonprofits to scale helps maximize their ability to expand efficiently. Scaling, in the nonprofit context, refers to broadening operations, impact, and outreach through increased programs, a wider geographical presence, or more substantial contributions to target communities. While any nonprofit’s mission stems from altruism and progress, the…

While financial donations remain essential for nonprofit success, cultivating meaningful connections with supporters has become increasingly important. Effective relationships require nuanced understanding of each individual’s motivations and priorities and a commitment to transparency about how contributions impact important causes. As technology revolutionizes communication and data tools proliferate, opportunities have emerged for personalized engagement through platforms designed for relationship building. Werbylo’s sophisticated donor management solution leverages customer relationship management principles to provide insights facilitating thoughtful discussions…